Marketing Your City, U.S.A., A Guide to Developing a Strategic Tourism Marketing Plan
Ronald A. Nykiel, Elizabeth Jascol
- Editorial
- Haworth Hospitality Press
- Año
- 1998
- Páginas
- 109
- Encuadernación
- Tapa blanda
- ISBN
- 9780789005922
- Idioma
- Inglés
Sinopsis
Marketing Your City, U.S.A gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism.In Marketing Your City, U.S.A., you'll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: "Your City, U.S.A." You will learn how to arrange a sample "calendar of events," how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations.
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